Home » Word of Mouth Traceability in Facebook by Valerio Gianluca
Word of Mouth Traceability in Facebook Valerio Gianluca

Word of Mouth Traceability in Facebook

Valerio Gianluca

Published May 9th 2014
ISBN : 9783639633825
Paperback
124 pages
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 About the Book 

What if you could trace Word-of-Mouth about your company in Facebook? Is it technically possible? What if you could frame your target group by just observing how Word-of-Mouth spreads through the internet? Gianluca Valerio, with his innovative andMoreWhat if you could trace Word-of-Mouth about your company in Facebook? Is it technically possible? What if you could frame your target group by just observing how Word-of-Mouth spreads through the internet? Gianluca Valerio, with his innovative and original solution, will demonstrate that this is possible and that this leads to turnover, ROI and Brand strengthening. Being behind the social networks structures, he detects ties, channels and undiscovered social groups. Through the network insights, you can develop specialised ways of addressing groups and find new efficient ways of transporting messages. Ultimately, Valerios solution offers the highest tailored-made individualisation of the message content, of the channel, of the group, of the opinion leaders and of the advertisement investment.